My Services
I specialize in Buyer and Seller Representation in the purchase, listing
and leasing of:
- Commercial
- Industrial
- Land
- 1031 Exchange
- Real Estate Consulting, Evaluation and Analysis
- Business Opportunities (that include real property)
The selling process generally begins with a
determination of a reasonable asking price. Your real estate agent or
REALTOR® can give you up-to-date information on what is happening in the
marketplace and the price, financing, terms and conditions of competing
properties. These are key factors in getting your property sold at the best
price, quickly and with minimum hassle.
Marketing:
The next step is a marketing plan. Often, your agent can recommend repairs
or cosmetic work that will significantly enhance the salability of the
property. Marketing includes the exposure of your property to other real
estate agents and the public. In many markets across the country, over 50%
of real estate sales are cooperative sales; that is, a real estate agent
other than yours brings in the buyer. Your agent acts as the marketing
coordinator, disbursing information about your property to other real estate
agents through a Multiple Listing Service or other cooperative marketing
networks, open houses for agents, etc.
The REALTOR® Code of
Ethics requires REALTORS® to utilize
these cooperative relationships when they benefit their clients. Advertising
is part of marketing. The choice of media and frequency of advertising
depends a lot on the property and specific market. For example, in some
areas, newspaper advertising generates phone calls to the real estate office
but statistically has minimimal effectiveness in selling a specific property.
Overexposure of a property in any media may give a buyer the impression the
property is distressed or the seller is desperate.
Your real estate agent will know when, where and how to
advertise your property. There is a misconception that advertising sells
real estate. The NATIONAL ASSOCIATION OF REALTORS® studies show that 82% of
real estate sales are the result of agent contacts through previous clients,
referrals, friends, family and personal contacts.
Security
When a property
is marketed with an agent's help, you do not have to allow strangers into
your home. Agents will generally pre-screen and accompany qualified
prospects through your property.
Negotiating
The negotiation process deals
with many of the same issues for both buyers and sellers, as noted above under
the buying process. Your agent can help you objectively evaluate every
buyer's proposal without compromising your marketing position. This initial
agreement is only the beginning of a process of appraisals, inspections and
financing. There are a lot of possible pitfalls. Your agent can help you write
a legally binding, win-win agreement that will be more likely to make it
through the process.
Monitoring,
Renegotiating and Closing
Between the initial sales agreement and closing
(or settlement), questions may arise. For example, unexpected repairs are
required to obtain financing or a cloud on the title is discovered. The
required paperwork alone is overwhelming for most sellers. Your agent is the
best person to objectively help you resolve these issues and move the
transaction to closing (or settlement).
Why use a REALTOR®?
All real estate licensees are not the same. Only real estate licensees who
are members of the NATIONAL ASSOCIATION OF REALTORS® are properly called
REALTORS®. They proudly display the REALTOR® logo on the business card or
other marketing and sales literature. REALTORS® are committed to treat all
parties to a transaction honestly. REALTORS® subscribe to a strict code of
ethics and are expected to maintain a higher level of knowledge of the
process of buying and selling real estate.
An independent
survey reports that 84% of home buyers would use the same REALTOR® again.
You be the judge. Real estate transactions involve one of the biggest
financial investments most people experience in their lifetime. Transactions
today usually exceed $100,000. If you had a $100,000 income tax problem,
would you attempt to deal with it without the help of a CPA? If you had a
$100,000 legal question, would you deal with it without the help of an
attorney?
Considering the small upside cost and the large
downside risk, it would be foolish to consider a deal in real estate without
the professional assistance of a REALTOR®!
Buying your property. I take the buying process as
seriously as my buyers do and offer quality services to my clients. When you
are ready to purchase your property, make sure you hire someone whom you trust, and with the experience and the attention to detail that you deserve.
Here are some of the steps I will take to find your perfect property.
Distinguish
between your Wants and your Needs
This is the single most important step. By asking you a series of questions,
I will establish what you are looking for. My goal is not to waste your time
by looking at properties that are not in your price range or that
don't meet your needs. Throughout the buying process, I will maintain your
confidentiality and represent your best interests.
Help You Get
Pre-Qualified This step will show you
how much you can afford. This is accomplished by speaking with your
Financial Institution and establishing what monthly payments you are
comfortable with.
Property Search
I will use every available method to locate
a property that matches your search criteria. This will include properties
listed with our office, offered through other real estate companies, as well
as unlisted properties which may be for sale by owner.
You will be informed of all known facts about the
property that are likely to affect your decision. When we find the property that
meets your criteria, I will assist you in writing an offer and will act as
your Realtor link between you and the Seller and the Seller's Agent. It's my
Job to find you a Property....but it is my Privilege to help you achieve
your Real Estate Investment Goals.
So, what's next?
When we get a chance to actually sit down and talk, we
will interview each other and make sure there is a good match and an
understanding of needs, wants and expectations.
I'll take a few minutes to explain how I represent
my clients. It's important that you understand how I earn my professional
fee, the duties that I owe to you and what I expect in return. Two important
aspects are outlined below, Real Estate Agency and the Buyer-Broker
Employment Agreement.
“REAL
ESTATE AGENCY DISCLOSURE AND ELECTION” is not an employment
agreement. As the name implies, it is intended to provide an in-depth
explanation of the responsibilities of brokers to Buyers or Sellers.
Additionally, it allows those in either role to decide the issue of dual
agency. Limited dual agency allows an agent to represent both parties
with certain restrictions.
i
“BUYER-BROKER EXCLUSIVE
EMPLOYMENT AGREEMENT” is an
employment agreement. Just as the Seller has a formal agreement with
the Listing Broker, this agreement establishes a formal relationship between
the Buyers and their chosen representative. The Arizona Department of
Real Estate recommends the use of this form in every transaction.
I'm of the firm belief that folks have every
right to interview agents, and even work with them briefly on a trial basis,
before they decide to commit to signing a Buyers Broker Agreement. And even
then, if the client is not happy with the agent's performance, then they
have every right to cancel that contract.
Tom Conner, REALTOR®,
CCSS, CDPE
Call me toll free at: 888-669-6487
1107 E. Gurley Street Prescott AZ 86301
